In Brief

The Outlook

Artificial intelligence is transforming business—and having the most significant impact when it augments human workers instead of replacing them.

The Details

Companies see the biggest performance gains when humans and smart machines collaborate. People are needed to train machines, explain their outputs, and ensure their responsible use. AI, in turn, can enhance humans’ cognitive skills and creativity, free workers from low-level tasks, and extend their physical capabilities.

The Prescription

Companies should reimagine their business processes, focusing on using AI to achieve more operational flexibility or speed, greater scale, better decision making, or increased personalization of products and services.

Artificial intelligence is becoming good at many “human” jobs—diagnosing disease, translating languages, providing customer service—and it’s improving fast. This is raising reasonable fears that AI will ultimately replace human workers throughout the economy. But that’s not the inevitable, or even most likely, outcome. Never before have digital tools been so responsive to us, nor we to our tools. While AI will radically alter how work gets done and who does it, the technology’s larger impact will be in complementing and augmenting human capabilities, not replacing them.

A version of this article appeared in the July–August 2018 issue (pp.114–123) of Harvard Business Review.